The historic British manufacturer is using Ricky Carmichael to promote some big news next week
Iconic British brand Triumph Motorcycles is teasing some big off-road news, with an official announcement scheduled for Wednesday, July 20.
A page on the company’s website shows images of former motocross champion Ricky Carmichael and former enduro champion Ivan Cervantes wearing Triumph t-shirts.
While Triumph’s recent operations have been focused on modern classics, sporty roadsters and adventure bikes, the brand does have a historic link to off-road racing – specifically early hare scrambles and desert racing. But the partnership with Carmichael and Cervantes possibly suggests a new range of dirt-focused machines.
Apart from the aforementioned images, there is currently no information online as to what next week’s news will be but, given the history of both Carmichael and Cervantes, it would be logical to speculate that Triumph may release a new range of motocross or enduro machines. Or both.
Carmichael won a record seven AMA Motocross championships, as well as five AMA Supercross championships, and he is often referred to as the ‘Greatest of All Time’. The Florida native retired in 2007, turning his attention to stock-car racing, but he has stayed involved in the dirt bike industry as commentator and ambassador, among other roles.
Cervantes, on the other hand, is a four-time World Enduro champion, as well as the 2008/09 FIM Indoor Enduro World Cup champion. The Spaniard has also raced in the Dakar Rally.
Both riders have had previous partnerships with other off-road motorcycle brands. Carmichael recently ended a 15-year relationship with Suzuki to join Kawasaki, while Cervantes has had past relationships with KTM and Gas Gas.
Interestingly, a bit of social media digging reveals both riders have been linked to Triumph for some time. Cervantes was riding a Triumph 1200 Scrambler XE as early as October, 2019, while Carmichael began posting about Triumph in July, 2020. Given that these partnerships were never officially announced, and that Carmichael was still linked to other brands, this might suggest the pair have been working with Triumph behind closed doors.
A full range of motocross and/or enduro bikes would be a radical addition for the British brand. Since Triumph’s current ownership took control in 1983, the brand’s most dirt-focused model has been the 1200 Scrambler XE – a vintage-style scrambler that was lauded for its off-road ability.
Other potential explanations for the upcoming announcement could be a new adventure bike with off-road capability or an even-more hardcore 1200 Scrambler. But, given that Triumph recently released the capable Tiger 900 Rally, and that the 1200 Scrambler XE is already very dirt-friendly, it seems unlikely.
An even more unlikely explanation is that Carmichael and Cervantes could be tackling the Dakar Rally on Triumph-branded machinery. But without a full range of off-road motorcycles, a Dakar tilt seems like an expensive and largely pointless endeavor.
If Triumph is to unveil a range of motocross and enduro bikes, it would make a huge splash in a dirt bike industry dominated by the Austrian-based KTM Group (KTM, Husqvarna, GasGas) and the big-four Japanese brands (Honda, Suzuki, Yamaha, Kawasaki). And with Triumph’s marketing power, bike-building expertise, and historical off-road connections, it could just about be a winner.
The announcement is scheduled for July 20. Stay tuned to bikesales.com.au for all the latest.